Digital Marketing Consultation Process: Loyalty Marketing’s team will work alongside you to understand your products, services and customers. This process will help us to build a focused campaign, targeting only the best elements of your business that are going to generate a better return on investment.
Loyalty Marketing will then carry out extensive keyword research to investigate the terms and phrases that your potential customers are using to find your products and services. We will then recommend the most appropriate search terms most likely to deliver customers to your website.
Depending on your chosen management package we produce a range of adverts which are designed to attract your perfect customer, whilst making sure those people who are not likely to buy from you, don’t click. Our industry expertise ensures that you get the most clicks on your adverts for the lowest possible price.
Paid advertising is similar to an auction. Those that spend more often appear higher, but our expertise can help in that process to ensure you can get as high as possible for the lowest cost. Other factors such as your campaign’s Quality Score will have a significant impact on the ranking of your advert, and Loyalty Marketing can help improve this Quality Score.
We offer full transparency, meaning that we will allow you access to your adwords account whilst the campaign is running, something that many PPC agencies do not allow. We encourage full transparency and use specialist industry tools to analyse and report on your campaign data, and we are fully open with the process.
Testing is crucial to the ongoing success of a PPC campaign. So, at Loyalty Marketing we will meticulously and continually test your keywords, adverts and campaign structure. By using performance data we can tweak and amend on a daily basis to ensure that your money is working as hard as possible for you and that you are getting the best possible return on investment!
Loyalty Marketing Ltd PPC Management
When a potential customer is looking for a product or service, PPC advertising is a way of appearing at front of search for that potential customer, and in so doing, drive significant traffic in the form of hot prospects to your website. Loyalty Marketing will:
In the same way you wouldn’t build a house and then never invite anybody to look at it if you were trying to sell it, the same applies to a website. If you want to maximise the potential of your website then it is essential that you drive customers to it. However, just driving people to your website is not enough, it is vital that you drive potential customers to your site that are interested in the products and services you offer.
Using Google Adwords you can use your marketing budget to target at your potential customers, driving hot leads to your doorstep. The great thing about this form of promotion is that you only pay when somebody clicks on your advert, and it is entirely measurable and controllable. Depending on the business, cost per click can be as little as 63pence, giving you potential customers at an incredibly low cost per acquisition.
At Loyalty Marketing we can take on the management of your existing PPC campaign or set up a new PPC campaign for you. We have a fixed account management fee which helps you manage your cost base. You will always pay Google directly for your campaign and our fixed fees are based on the size of your chosen package.
Unlike many PPC agencies out there we do not tie customers into a contract. We want you to continue with the service because it is working for you, not because you have to because you are tied into a contract. Loyalty Marketing’s aim is to drive business to your site and offer as much value as we can that you continue to give us your custom.
Up to 3 AdGroups
10 Keywords per AdGroup
3 Adverts Per Adgroup
Up to 10 Adgroups
10 Keywords Per Adgroup
3 Adverts per AdGroup
Up to 20 Adgroups
10 Keywords per Adgroup
3 Adverts per Adgroup
Add a footnote if this applies to your business
Your competitors may also be trying PPC, however, using Loyalty Marketing’s expertise in PPC we make sure you gain maximum exposure at the right time, and when it matters. We report on this on a monthly basis to ensure complete transparency. An example of the type of report can be seen below:
Check out this great video